As Mark Zuckerberg’s Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.
Meta-owned platform WhatsApp is constantly pushing its boundaries, introducing new features at a brisk pace. From the introduction of community features in 2022 and culminating in the recent addition of a chat lock feature for enhanced privacy, WhatsApp appears poised to transcend beyond its messaging app origins.
The latest addition to its arsenal is ‘WhatsApp Channels,’ which has been rolled out globally, with Indian luminaries such as BCCI, Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, and Neha Kakkar among the early adopters. WhatsApp Channels serves as a one-way communication tool, enabling private updates from various entities, including organisations, sports teams, brands, artists, and thought leaders.
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